DEEP ROOTS MARKET INVITES CITIZENS TO ‘FEAST FROM FARMS’
IN ANNUAL EAT LOCAL, AMERICA! INITIATIVE
Initiative unites food lovers across the country in support of local food producers
August 24, 2011 – Want to learn more about eating local? Deep Roots Market is launching a campaign to help people do just that. From September 1 through September 30, consumers can explore the benefits (and fun) of eating the region’s best locally sourced foods through Eat Local, America!, an initiative led by co-op grocers nationwide. Eating Local has many benefits for both you and your community. Most importantly, you are supporting the local economy. Buying directly from a local farmer, either at the farmers market or at your local co-op, ensures that farmers are earning the most for their hard work.
Along with our partners the NC Extension Service, Greensboro Children’s Museum, PART’s Piedmont Triad Sustainable Communities Project and LocallyGrownNews.com, Deep Roots is committed to sharing the importance of making the conscious choice to eat locally raised food.
To participate, shoppers are invited to stop by Deep Roots Market to find great local food options and join the Eat Local, America! online community at www.eatlocalamerica.coop. Participants are asked to set a goal for themselves. Whether it is eating one meal a week made with local foods or trying to source a specific percentage of meals locally, all participants can set a goal that fits their lifestyle.
Deep Roots defines ‘local’ food as food that is produced within 200 miles. To help consumers during the challenge and throughout the year, Deep Roots identifies local food with signs near local products and/or stickers that say “local” on the products. During Eat Local, America! and beyond, our staff is available to answer questions and make recommendations on new and delicious local foods to try.
“This is an exciting time of year for co-ops; the bounty and diversity of local foods are at their peak in our region,” said Elaine Shields, Interim Marketing Director, Deep Roots Market. “Eat Local, America! gives us a chance to introduce ‘newbies’ to the local food movement in a fun, engaging way, and also to challenge local food lovers to get creative.”
“Though eating locally has become more popular recently, Deep Roots Market has a long tradition of developing close relationships with food producers,” added Shields. “Right now there is a groundswell of people looking for authentic local foods, and we’re thrilled to be at the center of this movement.”
Deep Roots Market joins more than 40 natural food co-ops hosting Eat Local, America! coast-to-coast. All are members of National Cooperative Grocers Association (NCGA), a business services cooperative representing 119 retail food co-ops nationwide.
To learn more about Deep Roots Market, visit www.deeprootsmarket.com .